Thursday, May 3, 2007

1337 Katz0rz

I keep sane by having a kaleidescope of friends who make sense of reality in drastically differing ways, often in total opposition to each other.

For example, I have friends who hate hippies, love hippies, are hippies and don't believe in hippies. This week, I had conversations about the advantages of the old "Killer Instinct: Gold" combo system, the Heisenberg Uncertainty Principle, fractal quilt design, the editing test for Men's Fitness magazine, the devolution of the Democratic Party, the best way to deal with Hamlet's father's ghost in a modernized production, how to cook a perfect pot of greens, sexual dimorphism in angler fish, whether finding Elvis attractive in the 1968 Comeback Special hints at homosexuality, habeas corpus, the right and wrong way to make prehistoric paper mache animals with coat hangers, continuity in the "He-Man" cartoon series, the origin of the word testify, the connection between "Sasuke" and "Takeshi's Castle," and the advantages of using MDMA in marriage counseling.

I need this sort of thing, or I might explode. I'm an information omnivore. Oh, thank you Flying Spaghetti Monster, thank you for the Internet. Thank you for net culture.

This is why I was an early convert to Internet-based journalism and literature. This is how I became addicted to Wikipedia and Rotten.com.

If you spend/have spent as much time as I do/have online, you begin to sense some of the latent functions of this medium. The Internet (yes, it is capitalized according to the Associated Press Stylebook) is the true melting pot, the true mixing bowl of subcultures and deviance. Out of it have emerged new cultures.

Sure, people self-segregate, but for people like myself this just makes it easier to buzz from flower to flower. I love to visit the Furries and the Kirk/Spock gay erotic art groups, the Bible thumpers and the body modifiers.

Sociologists must go through a lot of pants when they cruise the digital realm because subcultures are constantly spawning subcultures to the point there is a sort of electronic gravy made from all these people meeting online and simmering in the juices of screen-to-screen communication.

Leetspeak and macros are two of my favorite aspects of Internet-specific subcultures.

Like most Web-based subcultures, shared aspects arise in places where people interact the most directly - forums, social networking websites, chatrooms and Web 2.0 incarnations.

Strangely enough, though American culture is far less literate than in previous decades, we read all day long and communicate through written language possibly more than ever so in history. Words are the currency of text messaging, emails, blogs and websites. This may or may not be a good thing, considering how our communications within these arenas are so economical and utilitarian. The long-form, eloquent email is a rare bird in the cyberjungle.

Still, a fusion of sorts between learned, direct language and rapid, practical digital missives takes place with leetspeak and macros. Both relay a great deal of information in a small burst of code. Each depends on the receiver of the information having working knowledge of the culture and its references. In a sense, these serve as argots, and help identify both sides of the information transfer as belonging to the subculture where they appear. The in-joke is part of the communication. The separation of ingroup and outgroup helps drive the rapid evolution of both leetspeak and macros.

Although leetspeak has been around for a while, it has mutated into several formats, thus creating a continuum of Internet prose. At its most basic, leetspeak is pure written language slang originally used to get ideas across faster than spelling out commonly used terms like, "away from keyboard," which became AFK. Over time, usage of the acronym allowed for descriptive expressions like "He's gone AFK."

At the high-end, elitist leetspeak features letters and numbers mixed together and references to computer hacking skills are applied to everyday life; at the low end, cute terms used in text messaging and MySpace are filled mainly with acronyms for common phrases.

High-End Example: p43ar my l337 sk11lz0rz!!!1!!1
Translation: You should be fearful of my powerful computer hacking abilities.
Fear = p43ar; elite = l337; skill = sk11lz0rz.

Notice also the exclamation points include intentional errors simulating the furious smashing of the 1 key while holding shift to get the ! symbol. Someone really going crazy on the !!!!! often misses a shift press in there somewhere. Other words commonly used like "pwnd" follow the same architecture. If you defeated someone at a video game, you might exclaim the slang term, "owned!" This word has its own evolution, but once it enters into the leetspeak lexicon, it gets a new life. People rapidly typing "owned" during online game play commonly missed the o on the keyboard and typed "pwned" instead. Eventually, this became the preferred spelling along with "pwnd." Now, there are several derivatives of the word including the state of defeat as delivered by the utterer of, "Pwnage."

In the beginning, the whole phrase depends on your understanding of not just the language, but the etymology's of its terms and symbols. After repeated uses, the etymology no longer matters, just as it doesn't in normal, common English. The difference with leetspeak is how it evolves at a rapid pace so it may remain fresh and full of in-jokes and references. There is a non-directed, systemic quality to leetspeak encouraging people to play with it, experiment and add. With leetspeak, we have finally created a written language where the rules of slang are dominant.

If you have ever heard someone say "l-o-l," enunciating each letter one at a time, you have heard the the pitter patter of the next steps in human language and this blog entry. People go so far as say the three letters as a word,"Lol," or "Lawl."

Leetspeak hinges on it being read and not spoken. But, as people spend more time online, and spend more time with others who also spend time online, it becomes acceptable to maintain in group status by using leetspeak in spoken form. Thus, I've heard people say (phonetically) "pawnage," "powned," "pawned," "p-owned," and so on.

Ok, thanks for keeping up. Here comes the kicker.

This has a cyclical quality as well. Eventually, these spoken versions of leetspeak are reintroduced into the written language of the Internet. Often, it goes something like this:

Someone uses lol, which turns into the spoken "l-o-l," which then becomes "lol" but sounds like "lawl," and at some point someone in a forum thread, in response to something funny, puts up an image of Lal, the name of Data's daughter from a single, obscure "Star Trek: The Next Generation" episode. It's a big inside joke on several levels, and the creator gets golf claps for pulling together all these references into one simple understatement. Everyone who gets it belongs in the in group, and the behavioral cycle is encouraged and repeated.

The image macro is born out of this cycle.

Forums typically put new posts underneath older ones. So, a direct response to someone's rant about the coming police state in America may be immediately followed by an image of Captain America crying. Everyone gets the reference and the idea. This is a very high-level, metacommunication format.

Consider how difficult it is for computers to identify faces. Consider how confirmation keys are now images so computers can't understand what is being communicated. Consider the new confirmation keys where a series of images are displayed and the user must pick which one of these is not like the other. Computers have a terrible time with this kind of task.

Communication through images is a powerful way to pass complex ideas back and forth. You see Captain America crying, and you understand a concept that would take several paragraphs of exposition.

So, image macros have really blossomed online in the last few years. Many of them take a slant on an existing meme circulating across the Internet. Of course, most of them are also designed to make you laugh along with solidifying in group status and also getting a point across.

For instance:

<-- Someone is being overly dramatic.







Someone has posted something you would like to see more of. -->







<-- Someone is being a dick. These image macros influence new leetspeak, which in turn influences new spoken leetpeak and new macros. All of this churns at a rapid pace and evolves with each new generation. Eventually, something like the "O RLY?" owls or the lolcats comes along and splinters the whole language schema into a new branch where all new in jokes, references and acceptable formats are born.

Lolcats are image macros featuring cats captioned with a specific form of language, one with no definitive label as of yet. I've seen it referred to as Kittahh and Kitteh before, but nothing has stuck. A clinical term, kitty pidgin, has also been coined because there seems to be some sort of order to the way sentences are constructed. The language may also derive from Meowchat, an IRC group who used to use similar diction when pretending to be cats online.

The phrase is usually white text with a solid black outline, and the grammar is consistently awful, as if the cat was trying to speak English but just couldn't get the conjugation right. Some have suggested these macros were inspired by the old cat inspirational poster, "Hang in there." Others suggest these simply fall into place with a long history of using anthropomorphized animals to get our kicks. Most agree the first examples of this meme appeared at the image-sharing message board 4chan where new cat macros were posted on what affectionately became known as Caturdays. These macros are used like any other, but for some reason, these have struck a chord and are mutating at an alarming rate. Now, there are several subgenres of lolcats including:

Invisible








Harbls









Oh Hai








I eated












I has...









I'm in ur...











In addition to the subgenres, new offshoots of the lolcats adhering to the same grammar rules are spawning:

Walrus (Lolrus) w/bucket



















Each subgenere and offshoot influences the others laterally, and the in jokes and references generated by the lolcats appear across the whole universe of macros. Some seem to have storylines. Some are direct responses to previous macro postings. For example, an invisible sandwich might soon be followed by a visible one.




Perhaps this chart will help to make sense of this.




















The great thing about all of this is how we can see new languages forming out of a new medium, and since the pace is abnormally fast, we can watch it evolve over weeks instead of decades.

It also demonstrates how the Internet changes the way we connect and communicate. These words and macros depend on the users manipulating not only the information being passed back and forth, but the format of the codes we agree on to represent the information. Strunk and White would probably be appalled, but then again, maybe not.

After all, a single image of a cat being struck by the sudden realization of how all this connects is the ultimate in clean, succinct and direct dialog.


IF YOU LIKED THIS ENTRY, YOU SHOULD ALSO READ THESE:

Flowers for Bill

Reflections on Bill Hicks

The Value of Chewing Slowly

My 10 days with Hurricane Katrina

No One's Martyr

The life and death of Pat Tillman

I Am A Man
The state of the modern male

Fumbling for a Metaphor

My first flying lesson


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25 Comments:

Blogger Sharon said...

This was incredibly interesting and well written! Thanks so much!

I R in UR blog
learnin' UR edumacation

May 24, 2007 2:38 PM  
Blogger Sharkbait said...

I think this is one of the best posts I've found on the subject of memes/macros/lolcats — especially as they relate to linguistics and (sub)culture. Thank you for compiling such brilliance :D

June 1, 2007 11:48 AM  
Blogger Movie Maven said...

I am fascinated and occasionally baffled by the lolcat phenomenon, and as a student of linguistics and etymology, I found this post really enlightening!

i'm in ur elsinore
marryin ur mom

June 17, 2007 11:03 AM  
Blogger David McRaney said...

Thanks, Maven. I dig your blog with a golden shovel - much lol to be had there.

June 17, 2007 12:09 PM  
Blogger Jon Swift said...

Is the world ready for LOLGoldberg?

July 5, 2007 7:43 AM  
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July 13, 2007 2:56 PM  
Anonymous wil said...

david i posted about this in my livejournal saying

"I really love this quote: 'There is a non-directed, systemic quality to leetspeak encouraging people to play with it, experiment and add. With leetspeak, we have finally created a written language where the rules of slang are dominant.'

"Also i like lolcatz cuz they are directly about naivete and innocence. i wonder if there is a high concentration of people in the academically elite/1337 culture bracket on icanhascheezburger, a bracket wehre naivete/innocence/simplicity/ignorance is generally downtrodden and scorned (for silly reasons outlined here) . lolcats provides an outlet for perhaps their need still to sometimes be simplistic and fun and gentle and happy and naive - and well of course it would happen with nice harmless (mostly hehe) fluffy cats!

"i experience it that way actually. it's such a relief from the usual sophisticated intellectual wranglings that many internet forums are is filled with*. what im saying is i wonder if many people value lolcats macros for giving them a vicarious experience of the love and consideration given to the naive, innocent cats in these pictures where they so often run into hatred or scorn for being like this in their day to day lives at school/university and online.

"*errors deliberately left in like on lolcats for the same, harmlessness and relaxation signifying reason."

thanks once again for some great writing, you're insightful. i like going into the meaning of things, and you seem to do that as well.

July 24, 2007 5:51 AM  
Anonymous tia said...

thanks for posting, i really enjoyed reading it

August 15, 2007 8:50 AM  
Anonymous Amethyst said...

Awesome post! This is probably one of the most coherent and lucid compositions I have ever read on macros/lolcats...many others are actually in watered-down forms of leetspeak, which defeated the point for me, lol.
So I decided to talk about your post on my post, which directly quoted you. I hope you don't mind. =)

August 17, 2007 1:38 PM  
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August 18, 2007 2:36 AM  
Blogger GreenReaper said...

Of course, sometimes you just can't enjoy your sandwich, even if it is visible.

August 27, 2007 1:05 PM  
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August 28, 2007 10:26 AM  
Blogger Zen Sugiarto said...

This is very interesting, on the phonetic pronunciation of leetword. me and my bro pronounced lol ('lawl) quite often.

Another one that we use quite often is gg (pronounced in indonesian as 'ge ge' where the 'e' is like the 'e' in 'zen')

'gg=good game' is used at the end of a game like Warcraft to tell the other players that it was a good game, but also to signify the end of the game. gg (among my friends) is now usad phonetically in situation where the end result can be perceived even before it actually happens

For example, when someone is telling the story about a bad situation and he's about to get into big trouble, it's "gg"

:-p

August 30, 2007 4:03 PM  
Blogger raiden said...

See also LOLCats at katurday.com

September 5, 2007 1:46 PM  
Anonymous <a href="http://courses.cvcc.vccs.edu/ENG112_GROSS/_Chat_Room/000008fd.htm">Anonimous</a> said...

Excellent website. Good work. Very useful. I will bookmark!

September 9, 2007 3:41 PM  
Anonymous Anonymous said...

You actually acknowledged 4chan. Very few people do this for some reason.

We thank you.

September 22, 2007 8:45 AM  
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September 25, 2007 11:23 PM  
Anonymous gerbert said...

check out thread bombs lots of good image macros there

November 13, 2007 11:17 PM  
Anonymous lolobjects said...

Some of the pictures on this site about inanimate faces have captions seemingly descended from lolcats -- lolobjects in addition to lolruses etc.

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December 18, 2007 7:25 AM  
Blogger Keri Andrews said...

I was inspired by icanhascheezburger to create my own website that can actually translate any site into lolspeak.

I just made this site a couple weeks ago, and I'm looking for more sample sites to translate into lolcat, so let me know if you have any suggestions for other websites that are particularly funny for translating into lol.

February 21, 2008 9:32 PM  
Blogger Immanuel said...

Wonderful documentation: hopefully it will be kept up-to-date with regards to modern evolutions, such as the unmissable "ceiling cat" (my favorite one is "agnostic cat sees no evidence of ceiling cat).

February 23, 2008 7:42 AM  

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